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THE AWKWARD DIGITAL CO.

Expertise, Innovation, and Integrity in Google Ads Management

"No bullshit - just proven results"
+266% Growth
Oliver Rackley
Oliver Rackley Head of eCommerce at Pooky
"Personalised service, honesty, and outstanding results"
+318% Growth
Antony Comyns
Antony Comyns eCommerce Director, Ghost London
"Unparalleled PPC excellence"
+447% Growth
Touker Suleyman
Touker Suleyman Dragon on Dragon’s Den, Chairman, Low Profile Group
"One of the smartest and most ethical agencies around"
+291% Growth
Magda Kolesinski
Magda Kolesinski Marketing Director, ODDBOX
"Simply outstanding at what they do"
+106% Growth
Hannah King
Hannah King Founder, Adfabric
"Detailed & hands-on service"
+124% Growth
Anna Sutton
Anna Sutton COO, Matilda Goad & Co.
"Absolutely smashed it"
+75% Growth
David Bryant
David Bryant Head of Growth, JustWears
"So easy to work with"
+112% Growth
Anne Ward
Anne Ward CEO, Newspaper Club
"Their amazing reporting puts them ahead of the curve"
+127% Growth
Liam Howard-Jones
Liam Howard-Jones CMO, Red Rickshaw
"An encyclopaedic knowledge of Google"
+52% Growth
Hana Graham
Hana Graham Head of Marketing, Equiniti
alt-tag Expert Google Ads strategy & management
alt-tag Custom-built tech, tailored and evolving with the industry
alt-tag Bespoke shopping feeds for optimal e-commerce revenue & efficiency
alt-tag Full channel reporting: in-depth, live, and always available
Connect with our experts

Expert Management Meets In-House Tech

We're a team of enormously experienced Google Ads experts, who supercharge our analysis and optimisations with our own custom-built tech. Our expertise is enhanced by a suite of ever-evolving and entirely bespoke tools, built right here, in house - often conceived and created solely for a single client's exact needs - going far, far beyond the standard, one-size-fits-all approach. Some agencies are great with Google Ads, but limited in their execution - either with slower, manual processes, rudimentary scripts, or generic, one-size-fits-all tech.
We Are Different

Some are either, few are both

Arrow
Awkward Alfie
Paid search experts with decades of experience
Developers building paid search tech
Arrow

Usually can't code

Arrow

Usually have a limited
grasp of paid search

Paid search experts with decades of experience (usually can't code)
Awkward Alfie
Few do both
Developers building paid search tech (usually have a limited grasp of paid search)
This means we get the most out of Google Ads for our clients. So much so that we have never needed a new business department. We let clients find us, and let our work speak for itself.
>3.78x
Whilst we don't promise guaranteed growth, our clients generally see significant improvement, with an average 2.03x increase in results by the end of the first year, and an average 3.78x by the end of the third.
Top 3%
We're recognised by Google as a Premier Partner, a distinction awarded for exceptional client retention and revenue growth, placing us among the top 3% of over 9,000 agencies.
Google Premier Partner Logos Connect with our experts

Our Services

Providing an exceptional service for our existing clients is our priority.
Expert Google Ads strategy & management

At the heart of our service lies decades of deeply experienced expertise, ensuring brilliant Google Ads strategy and management. We're also here to stay, and are able to build lasting relationships with clients through openness and integrity.

Custom-built tech, tailored and evolving with the industry

We harness our decades of collective expertise to continuously build and refine technology that's not only tailored to clients' needs, but is also flexible enough to evolve and adapt in an ever-changing industry landscape.

Bespoke shopping feeds for optimal e-commerce revenue & efficiency

Our service addresses the common issue of suboptimal free shopping feeds. We build entirely new, more effective feeds as part of our core offering, providing a balanced solution that negates the need for costly optimisation services.

Full channel reporting: in-depth, live, and always available

Our comprehensive, visually engaging reports are designed for clarity and insight, encompassing not just Paid Search but all digital channels. We delve into the causal relationships between different channels, providing a holistic and historical view that is in-depth and accessible, available anytime, anywhere.

Connect with our experts

Testimonials

We build lasting relationships with clients through openness and integrity.

Swipe

"Trust and confidence"

"I loved working with Jonathan. His expertise and experience in the field of digital - especially search is first rate. His ability to simplify complexity was a real benefit for the team, quickly establishing trust and confidence in his capabilities he was able to guide us to be better. If you are thinking of working with Jonathan - don't waste another moment - do it ! You won't be disappointed."

Paul Say Paul Say,
CMO, Sage

"My perfect agency relationship"

"JP is one of the smartest people I know and I work with rocket scientists (well almost). He has a unique ability to make you feel at ease as a client. Always surprising but utterly dependable, and a thoroughly nice person who doesn't talk in wanky marketing babble, so my perfect agency relationship."

Emma Loveday Emma Loveday,
Global Director of Customer Growth, Crown Relocations

"Absolutely smashed it"

"JP and the team live and breathe Paid Search, innovating ways to consistently improve performance. They were thrown in at the deep end with onboarding during peak season, and absolutely smashed it. Not only do we trust them with the performance of the channel, but they are great people to work with."

+75%
Growth
David Bryant David Bryant,
Head of Growth, JustWears

"So easy to work with"

"Since engaging Awkward Digital we have seen our PPC leads increase by 2x. The difference was remarkable in such a short space of time. Jonathan and team are so easy to work with, it felt like we barely had to lift a finger to get quick results. I would highly recommend Awkward Digital to anyone who feels they are not getting the value out of their PPC campaigns."

+112%
Growth
Anne Ward Anne Ward,
CEO, Newspaper Club

"Simply outstanding at what they do"

"JP and his team are simply outstanding at what they do. There’s good reason they’re sitting with the top 3% of Google agency partners with their expertise in this space. To top it off the team are just lovely to work with, with such clear passion and focus on delivering first class, well thought through, data driven recommendations and results for their clients."

+106%
Growth
Hannah King Hannah King,
Founder, Adfabric

"Personalised service, honesty, and outstanding results"

"We've been with The Awkward Digital Company since their inception, and it's been an incredible journey. Their personalised service, honesty, and outstanding results have kept us as loyal clients and it is the longest we've stayed with any agency. Their serious work is delivered with a smile and good humour, making collaboration truly enjoyable."

+318%
Growth
Antony Comyns Antony Comyns,
eCommerce Director, Ghost London

"Unparalleled PPC excellence"

"The Awkward Digital Company, led by JP, has transformed our PPC advertising with outstanding results. JP's constant availability and incredible knowledge, coupled with a team of talented minds, ensures endless improvements and seamless support. Their commitment to innovation sets them apart; I highly recommend them for unparalleled PPC excellence."

+447%
Growth
Touker Suleyman Touker Suleyman,
Dragon on Dragon’s Den, Chairman, Low Profile Group

"No bullshit - just proven results"

"Compared to previous agencies, Awkward Digital are a breath of fresh air – no bullshit, no fluffy marketing talk – just proven results, which have allowed us to grow our paid advertising far more quickly than we ever thought we could do."

+266%
Growth
Oliver Rackley Oliver Rackley,
Head of eCommerce at Pooky

"One of the smartest and most ethical agencies around"

"Awkward Digital helped us achieve 3x growth in the space of 5 months. They are one of the smartest and most ethical agencies in the industry, and a true pleasure to work with."

+291%
Growth
Magda Kolesinski Magda Kolesinski,
Marketing Director, ODDBOX

"Their amazing reporting puts them ahead of the curve"

"Awkward Digital constantly proved their ability to help our business scale. Both from account management across text ads and shopping to initiatives that helped us stay ahead of the competition. They were always available for any discussions, needed changes and general updates and their amazing reporting really puts them ahead of the curve."

+127%
Growth
Liam Howard-Jones Liam Howard-Jones,
CMO, Red Rickshaw

"Detailed & hands-on service"

"Awkward provide a really detailed and hands on service that has made launching paid search feel straightforward. JP and team have a clear understanding of our brand and have sensitively ensured our strategy is maintained throughout paid campaigns."

+124%
Growth
Anna Sutton Anna Sutton,
COO, Matilda Goad & Co.

"An encyclopaedic knowledge of Google"

"Awkward Digital are a fantastic partner. The team had an encyclopaedic knowledge of the workings of Google, took a proactive approach to advising what we should/should not do and, on a personal level, were a pleasure to work with. One of the most sophisticated agencies I have ever worked with."

+52%
Growth
Hana Graham Hana Graham,
Head of Marketing, Equiniti

"Their dashboards are something to behold"

"Jonathan and his team take a rigorous, data-driven approach (their dashboards are something to behold), but present their insights back in a way that is digestible, personable and actionable. They are proactive in their recommendations, careful with our budgets and drive consistent results."

Emma Mansell Emma Mansell,
Managing Director, The Modern House

"Big agency benefits, without the outlay"

"JP and team are true experts in search and drive both subscriptions and revenue through a thorough understanding of our account and audience. As a client you’ll find a very personal and responsive service which has many big agency benefits but without the outlay."

David Bowen David Bowen,
Marketing Manager, The Daily Mail

"A true pleasure to work with"

"It was a true pleasure to work with JP and the team. They quickly got to grips with the needs of the particular project, were responsive, creative and professional in their solutions, and the results were excellent. I am looking forward to working with them again."

Simon Davies Simon Davies,
Partner, Number 10 Strategies

"Trust and confidence"

"I loved working with Jonathan. His expertise and experience in the field of digital - especially search is first rate. His ability to simplify complexity was a real benefit for the team, quickly establishing trust and confidence in his capabilities he was able to guide us to be better. If you are thinking of working with Jonathan - don't waste another moment - do it ! You won't be disappointed."

Paul Say Paul Say,
CMO, Sage

"My perfect agency relationship"

"JP is one of the smartest people I know and I work with rocket scientists (well almost). He has a unique ability to make you feel at ease as a client. Always surprising but utterly dependable, and a thoroughly nice person who doesn't talk in wanky marketing babble, so my perfect agency relationship."

Emma Loveday Emma Loveday,
Global Director of Customer Growth, Crown Relocations

"Absolutely smashed it"

"JP and the team live and breathe Paid Search, innovating ways to consistently improve performance. They were thrown in at the deep end with onboarding during peak season, and absolutely smashed it. Not only do we trust them with the performance of the channel, but they are great people to work with."

+75%
Growth
David Bryant David Bryant,
Head of Growth, JustWears

"So easy to work with"

"Since engaging Awkward Digital we have seen our PPC leads increase by 2x. The difference was remarkable in such a short space of time. Jonathan and team are so easy to work with, it felt like we barely had to lift a finger to get quick results. I would highly recommend Awkward Digital to anyone who feels they are not getting the value out of their PPC campaigns."

+112%
Growth
Anne Ward Anne Ward,
CEO, Newspaper Club

"Simply outstanding at what they do"

"JP and his team are simply outstanding at what they do. There’s good reason they’re sitting with the top 3% of Google agency partners with their expertise in this space. To top it off the team are just lovely to work with, with such clear passion and focus on delivering first class, well thought through, data driven recommendations and results for their clients."

+106%
Growth
Hannah King Hannah King,
Founder, Adfabric

"Personalised service, honesty, and outstanding results"

"We've been with The Awkward Digital Company since their inception, and it's been an incredible journey. Their personalised service, honesty, and outstanding results have kept us as loyal clients and it is the longest we've stayed with any agency. Their serious work is delivered with a smile and good humour, making collaboration truly enjoyable."

+318%
Growth
Antony Comyns Antony Comyns,
eCommerce Director, Ghost London

"Unparalleled PPC excellence"

"The Awkward Digital Company, led by JP, has transformed our PPC advertising with outstanding results. JP's constant availability and incredible knowledge, coupled with a team of talented minds, ensures endless improvements and seamless support. Their commitment to innovation sets them apart; I highly recommend them for unparalleled PPC excellence."

+447%
Growth
Touker Suleyman Touker Suleyman,
Dragon on Dragon’s Den, Chairman, Low Profile Group

"No bullshit - just proven results"

"Compared to previous agencies, Awkward Digital are a breath of fresh air – no bullshit, no fluffy marketing talk – just proven results, which have allowed us to grow our paid advertising far more quickly than we ever thought we could do."

+266%
Growth
Oliver Rackley Oliver Rackley,
Head of eCommerce at Pooky

"One of the smartest and most ethical agencies around"

"Awkward Digital helped us achieve 3x growth in the space of 5 months. They are one of the smartest and most ethical agencies in the industry, and a true pleasure to work with."

+291%
Growth
Magda Kolesinski Magda Kolesinski,
Marketing Director, ODDBOX

"Their amazing reporting puts them ahead of the curve"

"Awkward Digital constantly proved their ability to help our business scale. Both from account management across text ads and shopping to initiatives that helped us stay ahead of the competition. They were always available for any discussions, needed changes and general updates and their amazing reporting really puts them ahead of the curve."

+127%
Growth
Liam Howard-Jones Liam Howard-Jones,
CMO, Red Rickshaw

"Detailed & hands-on service"

"Awkward provide a really detailed and hands on service that has made launching paid search feel straightforward. JP and team have a clear understanding of our brand and have sensitively ensured our strategy is maintained throughout paid campaigns."

+124%
Growth
Anna Sutton Anna Sutton,
COO, Matilda Goad & Co.

"An encyclopaedic knowledge of Google"

"Awkward Digital are a fantastic partner. The team had an encyclopaedic knowledge of the workings of Google, took a proactive approach to advising what we should/should not do and, on a personal level, were a pleasure to work with. One of the most sophisticated agencies I have ever worked with."

+52%
Growth
Hana Graham Hana Graham,
Head of Marketing, Equiniti

"Their dashboards are something to behold"

"Jonathan and his team take a rigorous, data-driven approach (their dashboards are something to behold), but present their insights back in a way that is digestible, personable and actionable. They are proactive in their recommendations, careful with our budgets and drive consistent results."

Emma Mansell Emma Mansell,
Managing Director, The Modern House

"Big agency benefits, without the outlay"

"JP and team are true experts in search and drive both subscriptions and revenue through a thorough understanding of our account and audience. As a client you’ll find a very personal and responsive service which has many big agency benefits but without the outlay."

David Bowen David Bowen,
Marketing Manager, The Daily Mail

"A true pleasure to work with"

"It was a true pleasure to work with JP and the team. They quickly got to grips with the needs of the particular project, were responsive, creative and professional in their solutions, and the results were excellent. I am looking forward to working with them again."

Simon Davies Simon Davies,
Partner, Number 10 Strategies

"Trust and confidence"

"I loved working with Jonathan. His expertise and experience in the field of digital - especially search is first rate. His ability to simplify complexity was a real benefit for the team, quickly establishing trust and confidence in his capabilities he was able to guide us to be better. If you are thinking of working with Jonathan - don't waste another moment - do it ! You won't be disappointed."

Paul Say Paul Say,
CMO, Sage

"My perfect agency relationship"

"JP is one of the smartest people I know and I work with rocket scientists (well almost). He has a unique ability to make you feel at ease as a client. Always surprising but utterly dependable, and a thoroughly nice person who doesn't talk in wanky marketing babble, so my perfect agency relationship."

Emma Loveday Emma Loveday,
Global Director of Customer Growth, Crown Relocations

"Absolutely smashed it"

"JP and the team live and breathe Paid Search, innovating ways to consistently improve performance. They were thrown in at the deep end with onboarding during peak season, and absolutely smashed it. Not only do we trust them with the performance of the channel, but they are great people to work with."

+75%
Growth
David Bryant David Bryant,
Head of Growth, JustWears

"So easy to work with"

"Since engaging Awkward Digital we have seen our PPC leads increase by 2x. The difference was remarkable in such a short space of time. Jonathan and team are so easy to work with, it felt like we barely had to lift a finger to get quick results. I would highly recommend Awkward Digital to anyone who feels they are not getting the value out of their PPC campaigns."

+112%
Growth
Anne Ward Anne Ward,
CEO, Newspaper Club

"Simply outstanding at what they do"

"JP and his team are simply outstanding at what they do. There’s good reason they’re sitting with the top 3% of Google agency partners with their expertise in this space. To top it off the team are just lovely to work with, with such clear passion and focus on delivering first class, well thought through, data driven recommendations and results for their clients."

+106%
Growth
Hannah King Hannah King,
Founder, Adfabric

"Personalised service, honesty, and outstanding results"

"We've been with The Awkward Digital Company since their inception, and it's been an incredible journey. Their personalised service, honesty, and outstanding results have kept us as loyal clients and it is the longest we've stayed with any agency. Their serious work is delivered with a smile and good humour, making collaboration truly enjoyable."

+318%
Growth
Antony Comyns Antony Comyns,
eCommerce Director, Ghost London

"Unparalleled PPC excellence"

"The Awkward Digital Company, led by JP, has transformed our PPC advertising with outstanding results. JP's constant availability and incredible knowledge, coupled with a team of talented minds, ensures endless improvements and seamless support. Their commitment to innovation sets them apart; I highly recommend them for unparalleled PPC excellence."

+447%
Growth
Touker Suleyman Touker Suleyman,
Dragon on Dragon’s Den, Chairman, Low Profile Group

"No bullshit - just proven results"

"Compared to previous agencies, Awkward Digital are a breath of fresh air – no bullshit, no fluffy marketing talk – just proven results, which have allowed us to grow our paid advertising far more quickly than we ever thought we could do."

+266%
Growth
Oliver Rackley Oliver Rackley,
Head of eCommerce at Pooky

"One of the smartest and most ethical agencies around"

"Awkward Digital helped us achieve 3x growth in the space of 5 months. They are one of the smartest and most ethical agencies in the industry, and a true pleasure to work with."

+291%
Growth
Magda Kolesinski Magda Kolesinski,
Marketing Director, ODDBOX

"Their amazing reporting puts them ahead of the curve"

"Awkward Digital constantly proved their ability to help our business scale. Both from account management across text ads and shopping to initiatives that helped us stay ahead of the competition. They were always available for any discussions, needed changes and general updates and their amazing reporting really puts them ahead of the curve."

+127%
Growth
Liam Howard-Jones Liam Howard-Jones,
CMO, Red Rickshaw

"Detailed & hands-on service"

"Awkward provide a really detailed and hands on service that has made launching paid search feel straightforward. JP and team have a clear understanding of our brand and have sensitively ensured our strategy is maintained throughout paid campaigns."

+124%
Growth
Anna Sutton Anna Sutton,
COO, Matilda Goad & Co.

"An encyclopaedic knowledge of Google"

"Awkward Digital are a fantastic partner. The team had an encyclopaedic knowledge of the workings of Google, took a proactive approach to advising what we should/should not do and, on a personal level, were a pleasure to work with. One of the most sophisticated agencies I have ever worked with."

+52%
Growth
Hana Graham Hana Graham,
Head of Marketing, Equiniti

"Their dashboards are something to behold"

"Jonathan and his team take a rigorous, data-driven approach (their dashboards are something to behold), but present their insights back in a way that is digestible, personable and actionable. They are proactive in their recommendations, careful with our budgets and drive consistent results."

Emma Mansell Emma Mansell,
Managing Director, The Modern House

"Big agency benefits, without the outlay"

"JP and team are true experts in search and drive both subscriptions and revenue through a thorough understanding of our account and audience. As a client you’ll find a very personal and responsive service which has many big agency benefits but without the outlay."

David Bowen David Bowen,
Marketing Manager, The Daily Mail

"A true pleasure to work with"

"It was a true pleasure to work with JP and the team. They quickly got to grips with the needs of the particular project, were responsive, creative and professional in their solutions, and the results were excellent. I am looking forward to working with them again."

Simon Davies Simon Davies,
Partner, Number 10 Strategies

"Trust and confidence"

"I loved working with Jonathan. His expertise and experience in the field of digital - especially search is first rate. His ability to simplify complexity was a real benefit for the team, quickly establishing trust and confidence in his capabilities he was able to guide us to be better. If you are thinking of working with Jonathan - don't waste another moment - do it ! You won't be disappointed."

Paul Say Paul Say,
CMO, Sage

"My perfect agency relationship"

"JP is one of the smartest people I know and I work with rocket scientists (well almost). He has a unique ability to make you feel at ease as a client. Always surprising but utterly dependable, and a thoroughly nice person who doesn't talk in wanky marketing babble, so my perfect agency relationship."

Emma Loveday Emma Loveday,
Global Director of Customer Growth, Crown Relocations

"Absolutely smashed it"

"JP and the team live and breathe Paid Search, innovating ways to consistently improve performance. They were thrown in at the deep end with onboarding during peak season, and absolutely smashed it. Not only do we trust them with the performance of the channel, but they are great people to work with."

+75%
Growth
David Bryant David Bryant,
Head of Growth, JustWears

"So easy to work with"

"Since engaging Awkward Digital we have seen our PPC leads increase by 2x. The difference was remarkable in such a short space of time. Jonathan and team are so easy to work with, it felt like we barely had to lift a finger to get quick results. I would highly recommend Awkward Digital to anyone who feels they are not getting the value out of their PPC campaigns."

+112%
Growth
Anne Ward Anne Ward,
CEO, Newspaper Club

"Simply outstanding at what they do"

"JP and his team are simply outstanding at what they do. There’s good reason they’re sitting with the top 3% of Google agency partners with their expertise in this space. To top it off the team are just lovely to work with, with such clear passion and focus on delivering first class, well thought through, data driven recommendations and results for their clients."

+106%
Growth
Hannah King Hannah King,
Founder, Adfabric

"Personalised service, honesty, and outstanding results"

"We've been with The Awkward Digital Company since their inception, and it's been an incredible journey. Their personalised service, honesty, and outstanding results have kept us as loyal clients and it is the longest we've stayed with any agency. Their serious work is delivered with a smile and good humour, making collaboration truly enjoyable."

+318%
Growth
Antony Comyns Antony Comyns,
eCommerce Director, Ghost London

"Unparalleled PPC excellence"

"The Awkward Digital Company, led by JP, has transformed our PPC advertising with outstanding results. JP's constant availability and incredible knowledge, coupled with a team of talented minds, ensures endless improvements and seamless support. Their commitment to innovation sets them apart; I highly recommend them for unparalleled PPC excellence."

+447%
Growth
Touker Suleyman Touker Suleyman,
Dragon on Dragon’s Den, Chairman, Low Profile Group

"No bullshit - just proven results"

"Compared to previous agencies, Awkward Digital are a breath of fresh air – no bullshit, no fluffy marketing talk – just proven results, which have allowed us to grow our paid advertising far more quickly than we ever thought we could do."

+266%
Growth
Oliver Rackley Oliver Rackley,
Head of eCommerce at Pooky

"One of the smartest and most ethical agencies around"

"Awkward Digital helped us achieve 3x growth in the space of 5 months. They are one of the smartest and most ethical agencies in the industry, and a true pleasure to work with."

+291%
Growth
Magda Kolesinski Magda Kolesinski,
Marketing Director, ODDBOX

"Their amazing reporting puts them ahead of the curve"

"Awkward Digital constantly proved their ability to help our business scale. Both from account management across text ads and shopping to initiatives that helped us stay ahead of the competition. They were always available for any discussions, needed changes and general updates and their amazing reporting really puts them ahead of the curve."

+127%
Growth
Liam Howard-Jones Liam Howard-Jones,
CMO, Red Rickshaw

"Detailed & hands-on service"

"Awkward provide a really detailed and hands on service that has made launching paid search feel straightforward. JP and team have a clear understanding of our brand and have sensitively ensured our strategy is maintained throughout paid campaigns."

+124%
Growth
Anna Sutton Anna Sutton,
COO, Matilda Goad & Co.

"An encyclopaedic knowledge of Google"

"Awkward Digital are a fantastic partner. The team had an encyclopaedic knowledge of the workings of Google, took a proactive approach to advising what we should/should not do and, on a personal level, were a pleasure to work with. One of the most sophisticated agencies I have ever worked with."

+52%
Growth
Hana Graham Hana Graham,
Head of Marketing, Equiniti

"Their dashboards are something to behold"

"Jonathan and his team take a rigorous, data-driven approach (their dashboards are something to behold), but present their insights back in a way that is digestible, personable and actionable. They are proactive in their recommendations, careful with our budgets and drive consistent results."

Emma Mansell Emma Mansell,
Managing Director, The Modern House

"Big agency benefits, without the outlay"

"JP and team are true experts in search and drive both subscriptions and revenue through a thorough understanding of our account and audience. As a client you’ll find a very personal and responsive service which has many big agency benefits but without the outlay."

David Bowen David Bowen,
Marketing Manager, The Daily Mail

"A true pleasure to work with"

"It was a true pleasure to work with JP and the team. They quickly got to grips with the needs of the particular project, were responsive, creative and professional in their solutions, and the results were excellent. I am looking forward to working with them again."

Simon Davies Simon Davies,
Partner, Number 10 Strategies

"Trust and confidence"

"I loved working with Jonathan. His expertise and experience in the field of digital - especially search is first rate. His ability to simplify complexity was a real benefit for the team, quickly establishing trust and confidence in his capabilities he was able to guide us to be better. If you are thinking of working with Jonathan - don't waste another moment - do it ! You won't be disappointed."

Paul Say Paul Say,
CMO, Sage

"My perfect agency relationship"

"JP is one of the smartest people I know and I work with rocket scientists (well almost). He has a unique ability to make you feel at ease as a client. Always surprising but utterly dependable, and a thoroughly nice person who doesn't talk in wanky marketing babble, so my perfect agency relationship."

Emma Loveday Emma Loveday,
Global Director of Customer Growth, Crown Relocations

"Absolutely smashed it"

"JP and the team live and breathe Paid Search, innovating ways to consistently improve performance. They were thrown in at the deep end with onboarding during peak season, and absolutely smashed it. Not only do we trust them with the performance of the channel, but they are great people to work with."

+75%
Growth
David Bryant David Bryant,
Head of Growth, JustWears

"So easy to work with"

"Since engaging Awkward Digital we have seen our PPC leads increase by 2x. The difference was remarkable in such a short space of time. Jonathan and team are so easy to work with, it felt like we barely had to lift a finger to get quick results. I would highly recommend Awkward Digital to anyone who feels they are not getting the value out of their PPC campaigns."

+112%
Growth
Anne Ward Anne Ward,
CEO, Newspaper Club

"Simply outstanding at what they do"

"JP and his team are simply outstanding at what they do. There’s good reason they’re sitting with the top 3% of Google agency partners with their expertise in this space. To top it off the team are just lovely to work with, with such clear passion and focus on delivering first class, well thought through, data driven recommendations and results for their clients."

+106%
Growth
Hannah King Hannah King,
Founder, Adfabric

"Personalised service, honesty, and outstanding results"

"We've been with The Awkward Digital Company since their inception, and it's been an incredible journey. Their personalised service, honesty, and outstanding results have kept us as loyal clients and it is the longest we've stayed with any agency. Their serious work is delivered with a smile and good humour, making collaboration truly enjoyable."

+318%
Growth
Antony Comyns Antony Comyns,
eCommerce Director, Ghost London

"Unparalleled PPC excellence"

"The Awkward Digital Company, led by JP, has transformed our PPC advertising with outstanding results. JP's constant availability and incredible knowledge, coupled with a team of talented minds, ensures endless improvements and seamless support. Their commitment to innovation sets them apart; I highly recommend them for unparalleled PPC excellence."

+447%
Growth
Touker Suleyman Touker Suleyman,
Dragon on Dragon’s Den, Chairman, Low Profile Group

"No bullshit - just proven results"

"Compared to previous agencies, Awkward Digital are a breath of fresh air – no bullshit, no fluffy marketing talk – just proven results, which have allowed us to grow our paid advertising far more quickly than we ever thought we could do."

+266%
Growth
Oliver Rackley Oliver Rackley,
Head of eCommerce at Pooky

"One of the smartest and most ethical agencies around"

"Awkward Digital helped us achieve 3x growth in the space of 5 months. They are one of the smartest and most ethical agencies in the industry, and a true pleasure to work with."

+291%
Growth
Magda Kolesinski Magda Kolesinski,
Marketing Director, ODDBOX

"Their amazing reporting puts them ahead of the curve"

"Awkward Digital constantly proved their ability to help our business scale. Both from account management across text ads and shopping to initiatives that helped us stay ahead of the competition. They were always available for any discussions, needed changes and general updates and their amazing reporting really puts them ahead of the curve."

+127%
Growth
Liam Howard-Jones Liam Howard-Jones,
CMO, Red Rickshaw

"Detailed & hands-on service"

"Awkward provide a really detailed and hands on service that has made launching paid search feel straightforward. JP and team have a clear understanding of our brand and have sensitively ensured our strategy is maintained throughout paid campaigns."

+124%
Growth
Anna Sutton Anna Sutton,
COO, Matilda Goad & Co.

"An encyclopaedic knowledge of Google"

"Awkward Digital are a fantastic partner. The team had an encyclopaedic knowledge of the workings of Google, took a proactive approach to advising what we should/should not do and, on a personal level, were a pleasure to work with. One of the most sophisticated agencies I have ever worked with."

+52%
Growth
Hana Graham Hana Graham,
Head of Marketing, Equiniti

"Their dashboards are something to behold"

"Jonathan and his team take a rigorous, data-driven approach (their dashboards are something to behold), but present their insights back in a way that is digestible, personable and actionable. They are proactive in their recommendations, careful with our budgets and drive consistent results."

Emma Mansell Emma Mansell,
Managing Director, The Modern House

"Big agency benefits, without the outlay"

"JP and team are true experts in search and drive both subscriptions and revenue through a thorough understanding of our account and audience. As a client you’ll find a very personal and responsive service which has many big agency benefits but without the outlay."

David Bowen David Bowen,
Marketing Manager, The Daily Mail

"A true pleasure to work with"

"It was a true pleasure to work with JP and the team. They quickly got to grips with the needs of the particular project, were responsive, creative and professional in their solutions, and the results were excellent. I am looking forward to working with them again."

Simon Davies Simon Davies,
Partner, Number 10 Strategies

Our Approach

Our existing clients are our focus, and we're committed to providing them with a superior service based on four priorities.
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Being Open & Honest

  • We tell you what we're doing & why we're doing it
  • No sales & marketing department - we rely on word of mouth
  • Our fees are capped - all clients get the same high level of service regardless of spend
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Innovation & Automation

  • We change as Google changes
  • We conceive and build in-house tech to enhance our expertise - and we automate time-consuming, repetitive tasks
  • Our time is spent on gaining insights and improving performance
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Confidence Through Experise

  • Fewer experts is better than many novices
  • Google Ads specialists - we manage paid search accounts only, and we do it very well
  • Premier Partner status - recognised as top 3% UK paid search agency
Alfie

Performance Focused

  • Our fees are flat - we're 100% impartial and not distracted by commission
  • We work with fluid budgets to maximise performance
  • Accounts are checked by hand every single day, and by our tech in multiple ways every hour
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The Team

With years of industry experience behind us, our team is committed to excellence and enduring partnerships.
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Jonathan Pearson Jonathan Pearson

With nearly 18 years' experience, Jonathan (JP) had vast agency experience prior to setting up Awkward Digital in 2015. An expert in all dinner party conversation-killing topics (paid search, javascript, excel formulas, to name a few), there isn't much JP doesn't know, or hasn't seen in the industry.

Jack Gillet Jack Gillet

With nearly 10 years' experience, Jack is a seasoned pro whose areas of expertise cover paid search, paid social, and website analytics. He also has a Jeeves-like ability to know the answer to almost any question on any topic.

Laura Dallaway Laura Dallaway

Laura has been a paid search specialist for over 10 years, both on agency and client sides. She has managed countless accounts across retail, travel, finance and charity sectors.

Trusted by household names.

Our commitment to excellence has earned the trust of many well-known advertisers
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